We think
out here.
differently
OOH's diversity of size, scale, location, and creative possibilities is unmatched by other media, creating one of the most challenging and rewarding canvases to simplify a brand's narrative. This challenge incites creativity and inspires us to think differently about how to evoke an audience response through an image, word, or headline. This is why creating effective outdoor advertising requires content that connects with your audience because OOH is successful when it's memorable.
Melody Roberts is the founder and chief creative officer of OOHC, a creative agency specializing in outdoor advertising. Since 2001, she has dedicated her career to the medium, inspiring clients, driving sales, and mentoring the next generation of designers to redefine their boundaries in the OOH space.
Before launching her agency in 2015, she served as Clear Channel Outdoor's southeast regional creative director and a member of the national creative committee.
Melody is an award-winning designer and five-time OBIE finalist whose work has been recognized internationally by OMA's "Best of OOH Worldwide." She has judged for the OBIE awards, serves on OAAA's creative committee and OBIE advisory board, speaks at industry events, and writes for OOH publications. She is listed among Billboard Insider's "Top Women OOH Executives," OOH TODAY's "Top 24 Women Driving Growth in OOH in 2023," and "Top 10 OOH Creatives for 2024."